Globalization and Media and Their Impact on Cultural Identity and Values Among Arab Youth

Abstract

This study examines the impact of globalization and media on the cultural identity and values of Arab youth. The researcher used a descriptive approach to analyze the phenomenon and its positive and negative effects. The study found that globalization contributes to the erosion of local cultural identity and increases Western cultural penetration, especially through modern media and communication means. It also revealed that Arab youth face a value conflict between local cultural heritage and imported values. The study recommended strengthening cultural identity through education and local media, and adopting conscious cultural policies to address the challenges of globalization.